Apty helps enterprises improve digital adoption by combining on-screen guidance with automated process compliance. The platform reduces software underutilization, accelerates onboarding, and ensures employees follow correct workflows within their existing tools.

CEO Krishna Dunthoori is a proven entrepreneur who previously built a $13M services company, and is now leveraging that expertise to build Apty into a leading Digital Adoption Platform (DAP). Apty delivers a highly rated product experience, outperforming incumbents like WalkMe and Whatfix, with a strong focus on ease of use, automation, and real-time process compliance. Our investment in Apty is a bet on the continued growth of the Digital Adoption Software Market. The DAP market is expanding rapidly alongside SaaS adoption, with Apty addressing a $2B+ TAM today, with the potential to grow even larger as SMB adoption increases.