Strella conducts AI-moderated interviews on behalf of product and marketing teams, synthesizing findings in real time to surface the most important customer insights. The platform enables faster and more scalable qualitative research without sacrificing depth.

Strella has demonstrated exceptional success in pilot programs. Customers report significantly lower drop-off rates during interviews. Unlike legacy and newer competitors, Strella offers flexible support for both AI and human moderation. They've launched a mobile app with screen recording, allowing for flexible, in-the-moment testing on any device. Researchers can view any interview session end-to-end, making it easier to analyze individual experiences and derive insights across sessions. Strella began working on their product when voice technology had significantly matured, allowing them to architect the product around a fully multimodal, voice-native experience from the ground up, designed more like a video conferencing app than a survey tool. This enables low-latency, dynamic interaction and better supports human moderation.