Resident is a direct-to-consumer (DTC) home furnishings company that is focused on becoming a dominant player across product categories, including mattresses, sofas, bean bags, rugs, tables, and chairs.

The 645 team was introduced to Resident by Andy Berman, one of the firms Venture Partners. Andy had been an angel investor in the company and flagged it for 645 due to its exceptional growth and unique approach to performance marketing. After leaning in and getting to know the team, 645 was excited to partner with Resident in 2018.

Ashley Furniture's acquisition of Resident Home Inc. represents a strategic move to enhance its digital retail and global footprint in the home furnishings sector. Resident, known for its leading position in the online mattress and bedding accessories market through its Nectar, DreamCloud, Awara, and Siena brands, brings to Ashley a wealth of expertise in data science, performance marketing, and e-commerce technology. This acquisition is set to expand Resident's home furnishings assortment significantly and leverage Ashley Furniture Industries, LLC's (AFI) sourcing and efficiencies, aiming to spur further growth in both Resident's direct-to-consumer and wholesale businesses. The partnership is viewed as a pivotal milestone for Resident, promising new growth avenues and the potential to deliver even more value to customers. Ashley sees Resident as a premier destination for mattresses, expecting the merger to strengthen both companies and accelerate their growth trajectories. This collaboration is not just a testament to Resident's success in establishing a premier online presence and retail distribution but also aligns with Ashley's commitment to being a trusted partner and style leader in the home furnishing space, promising an enriched product offering and expanded market reach.