Rosie

Overview

Rosie (rosieapp.com) is the most trusted, locally focused ecommerce company. Rosie partners with leading local retailers, grocery stores, and their wholesalers to provide customers with same-day delivery or in-store pickup options, helping shoppers discover products from local stores. Launched in 2013, Rosie is built around the idea that everyone should be able to shop online from their favorite local stores. This audacious mission has been more critical than ever in the wake of the COVID-19 pandemic but Rosie's increasingly diverse team is dedicated to making that vision a reality alongside their brick and mortar retail partners and the communities that they proudly serve. In January 2021 Rosie raised $10M in Series A financing to aggressively expand this model across the United States.

Investment Rationale

When 645 partnered with Rosie the company in early 2017, local and regional grocery stores were starting to be impacted by the Internet like never before, enabling companies like FreshDirect, Instacart, and Peapod to take market share. These local and regional stores were starting to realize that they were falling behind and losing customers to these online channels. There was demand from the stores themselves to build their own ecommerce businesses, while also optimizing their retail operations via marketing and analytics.