Profile on Beaty Bakerie Founder & CEO Cashmere Nicole How Breast Cancer & Beyoncé Fueled This Beauty Mogul's Appetite For Success
Overview
Beauty Bakerie (beautybakerie.com) is building a digitally native and authentic brand. The team leverages innovative social media marketing, plug and play direct to consumer e-commerce infrastructure, and select distribution channels, which are all driving sales. Their products capitalized on recent product innovation in the market space such as smudge free, water proof, and long-lasting make-up.
Investment Rationale
The ubiquitous presence of the internet and rapid growth of e-commerce combined with social media marketing has catalyzed new consumer purchasing behaviors and expectations are requiring old juggernaut beauty companies to rethink marketing and sales strategies.