Non-Consensus Thinking
Founders must have the wisdom to recognize when a path isn't working and the courage to change course, ensuring that their relentless drive is channeled toward meaningful progress. Their experimentation process considers current solutions, leading them to question the status quo. They identify non-consensus approaches that others can’t, seeking unorthodox approaches where safer methods fail. By merging their iterative obsession with novel lines of action, these founders reconceive the market and innovate in ways that create genuine value for customers, setting them apart in their quest to make a meaningful impact.