Earned Secret
Founders earn industry secrets by doing the challenging, focused work required to unlock deep insight in their chosen field. In his book, Outliers, Malcolm Gladwell states that it takes 10,000 hours of focused practice to become an expert in a discipline. These founders spend years acquiring their domain expertise, living through inefficiencies, and cultivating a deep understanding of their industry’s mechanics and opportunities for innovation. The founders’ knowledge comes from a first principles understanding of the status quo, bringing clarity to problems others overlook.
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