Overview:
Spiketrap (spiketrap.io) is a contextualization company powering instant audience understanding for creators, platforms, and brands. The platform helps companies listen to the voices of its customers through social listening features that are monitoring conversations happening on social media. Spiketrap has built an an always-on platform for bands and companies to understand what their current customers and future customers are saying in real-time. This knowledge allowed brands to make data-driven decisions based on true market insights.
Investment Rationale:
The Spiketrap founding team immediately caught our attention as they had deep domain expertise. Their CEO, Kieran worked for Amazon, and after Amazon acquired GoodReads, Kieran was tapped to lead the integration of the business. Kieran met his co-founders Andrea and Virgilio from the GoodReads team during the integration. Andrea and Virgillio have PhD in machine learning and a masters degree in computer science. The team found product-market fit in the gaming industry, and by the time we met with them they had 13 employees and a strong client list. We believe their NLP technology will be a need to have for market insights moving forward.