Overview:
Poshly (poshly.com) is the consumer intelligence company, named one of Fast Company’s “Top 10 Most Innovative Big Data Companies of 2015,” honored with L'Oreal’s “NEXT Generation Award" and led by one of Inc.’s 2015 “30 Under 30” listees. Launched in 2012, Poshly’s platform enables consumers to enter to win products by answering fun, fast questions about themselves. With this data, Poshly empowers clients (like L’Oreal, Unilever, Time Inc., Weleda, and many other beauty, wellness and lifestyle brands) with unique insights that drive forward product innovation. Poshly’s tight-knit team is based in NYC and SF
Investment Rationale:
When we were first connected with Doreen Bloch in 2014 we were impressed with her vision for the beauty industry as well as the user traction and engagement that she had been able to foster to that point in the company's lifecycle. We have been a proud partner ever since.