SaaS for the 2nd wave
Consumer-side autopay is a large potential market that has been overlooked by most market players. Most companies have focused on the supplier side of autopay, given that enterprises have historically been willing to pay to speed up consumer payments. Ottopay (ottopay.com) is applying a contrarian approach, in the belief that consumer-side autopay is a large potential market and that consumers will be willing to pay for convenience. We believe that their approach is a compelling one.