Mandolin helps artists and venues create connections with fans and prosper through The music they produce. The product intentionally push the boundaries of livestream, giving artists the right tools to create content, share it widely, and then better understand how fans engage. Mandolin gives artists the ability to build a digital strategy, all while giving fans unprecedented access to the artists they love. Mandolin Live+ digitally amplifies in-person shows; turning every live fan into a digital fan, opening up opportunities only available in the virtual realm, and helping artists deepen fan relationships through data.
The coronavirus pandemic has created the “Behavioral Change Economy”, forcing consumers to adapt and try new behaviors for the first time. This also applies to musicians, venue owners, and avid music lovers who were forced to adapt to the near instant shutdown of live-music venues across the world and try online concerts for the first time. We believe that we have reached an inflection point and, even after in-person events come back fully, viewers from around the world will continue to demand access to concerts and experiences in an online forum. Mandolin can capture a meaningful part of the $30B+ live music industry.