Vividly is a SaaS platform that is transforming the way food and beverage companies track trade promotions and conduct their business. The core of CPG marketing centers around trade promotion (i.e., in-store discounts, displays, and product placements). Prior to Vividly, there was no cloud-based, centralized system to track and manage the trade promotion process. With an average of 20% of revenues spent on trade, retail companies need an analytics-rich software system that replaces the current workflow and allows CPG companies to effectively plan, execute and measure the success of their promotions. Vividly delivers.