The MM Lafleur brand is built on the conviction that contemporary women have better uses for their time than deciding what to wear. In fact, the brand states that a woman’s clothing should be the least impressive thing about her. By willing to take such a bold position, MM LaFleur differentiates itself as a brand that aims to empower the customer, not take advantage of her. The company combines high-impact aspects such as technology-enabled online retail (using data science to improve purchase rates and inventory optimization), psychographically customized trial ordering (Bento Box), aspirational brand narrative (Wear to Work book and M-Dash online publication), relationship building (MM Stylists), and experiential in-person commerce (MM showroom and pop-up stores).
We are honored to support the stellar MM LaFleur team as they re-define women’s fashion into a visionary proposition greater than the individual garment.