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Iterable is a SAAS-based growth marketing platform that provides a broad, flexible toolkit for marketing campaigns. Customer lists can be statically defined or dynamically updated; messages can be delivered via SMS, mobile push notifications, or e-mail; and the act of messaging can be triggered manually or by a range of user-defined events. By allowing marketers to slice and dice an existing customer base using a multiplicity of criteria, Iterable lets users surgically define a target market and deliver messages to those customers most likely to respond.

645 Ventures is proud to help Iterable give marketers ever-broader capabilities to get the data that matters to them, while freeing them from technical and engineering constraints.

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