One-Liner
Bakery-inspired line of cruelty-free cosmetics.
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Founding Team
645 Team
Status
Active
Overview:
Beauty Bakerie (beautybakerie.com) is building a digitally native and authentic brand. The team leverages innovative social media marketing, plug and play direct to consumer e-commerce infrastructure, and select distribution channels, which are all driving sales. Their products capitalized on recent product innovation in the market space such as smudge free, water proof, and long-lasting make-up.
Investment Rationale:
The ubiquitous presence of the internet and rapid growth of e-commerce combined with social media marketing has catalyzed new consumer purchasing behaviors and expectations are requiring old juggernaut beauty companies to rethink marketing and sales strategies.